SCALE
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Me / Altogether Otherwise
Visual Identity
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The goal of the identity was to get across both the feeling of towering and expansive whilst also demonstrating the repeat of the patterns. The pattern work can be explored in more detail here.
Text reads:
From shipping to energy to leisure to etc; SCALE is a series of large, repeating patterns revealing these infrastructural systems’ extent and reach. Each pattern tile represents a single scene and our experience of it. Stepping back, the tile repeats at every edge, part of a much larger system with logically absurd boundaries.