SCALE
▂
Self / Altogether Otherwise
Visual Identity
Exhibition assets for a series of works from my visual art practice, creating patterns inspired by scenes from infrastructure and society. The exhibition was at Altogether Otherwise and on display for one month.
The goal of the identity was to get across both the feeling of towering and expansive whilst also demonstrating the repeat of the patterns. The pattern work can be explored in more detail here.
Poster x 3 Variants
210mm(w) x 841mm(h)
Flyer x 3 Variants
98mm(w) x 210mm(h)Text reads:
From shipping to energy to leisure to etc; SCALE is a series of large, repeating patterns revealing these infrastructural systems’ extent and reach. Each pattern tile represents a single scene and our experience of it. Stepping back, the tile repeats at every edge, part of a much larger system with logically absurd boundaries.